Checklist for Choosing a Web Host

By Adam Eisner

Establishing a Web presence can be extremely costly and time consuming if you don't find the right host the first time round. We recommend that you consider the following factors before selecting any type of hosting solution for your Web site. By considering these factors, you will save money in the long run by selecting a solution that grows with your business.

Purchase only what you need

Select a Web hosting solution that corresponds with your business needs. Only purchase services that your site will require to provide your specific content. Don't sign up for an all-inclusive account with a hosting firm if you won't use most of their services. This will unnecessarily increase your costs.

Select a scalable solution

Make sure that your hosting solution can grow as your site grows in complexity. Ensure that you can upgrade your site to accommodate increased bandwidth and other demanding resource requirements such as server-side scripting, database support and multimedia streaming.

Find prompt tech support

Only use a host that provides prompt and knowledgeable customer care. A dependable host should offer 24x7 toll-free technical support rendered by experienced and professionally trained technicians.

Check references

Before you commit to a particular hosting firm, ask for references. Make sure to canvass other webmasters running sites with similar specifications. Browse their Web sites and measure response times at both peak and non-peak periods.

Watch your billing and keep your receipt

Many hosting firms are notorious for their horrid billing practices. Check your credit card statements to ensure that you are not being overcharged or billed at an incorrect frequency. Most purchases occur online, so make sure to print out your receipt. Most companies will require you to remit that receipt by fax in order to cancel.

Back up all your data

Do not depend on your host to recover any data you publish on the Web. Most hosting firms are only equipped to recover files in the event of a system failure. Ensure that you have a copy of any data that you post to the Web on your own hard drive.

Own your own domain

Make sure that the Web host will not hold you hostage to their service by exercising administrative control over your domain name. Your host should only be listed as a technical contact. You should exercise administrative control over the domain name from the point of purchase.

Follow the experts

Consult our recommended webmaster resources to find out which hosting companies get thumbs up from established industry participants. Use the resources to glean from the experiences of successful industry players before you spend a penny.

Do extensive background research

Find out whether a host is real or whether it resells hosting solutions. Also determine what payment processor the host uses to run credit card transactions. Determine who owns the hosting company and whether they possess the technical expertise required to run it effectively. All of these factors impact upon the credibility and reliability of the host and the services you provide your customers.

Establish an exit strategy

Always have a backup plan in case your host goes belly-up or experiences an unrecoverable failure. Redundancy should always be a priority if you are running an Internet-based business. Remember that any service outage can completely compromise your source of income.